The Ultimate Guide to Choosing the Right Coffee Roast for You

Introduction
Light, medium, or dark roast? Coffee lovers often have a favorite, but do you know what makes each roast unique? In this guide, we’ll break down roast profiles, flavor notes, and how to pick the one that suits your taste buds.

Light Roast: Bright & Fruity

• Flavor: Mild body, vibrant acidity, fruity or floral notes.

• Best For: Those who enjoy a delicate, complex cup.

• Ideal Brewing Method: Pour-over or Chemex to highlight flavors.

Medium Roast: Balanced & Smooth

• Flavor: Sweet spot between acidity and richness, with hints of caramel or nutty tones.

• Best For: Anyone who wants a classic, well-rounded flavor.

• Ideal Brewing Method: Drip, French press, or pour-over.

Dark Roast: Bold & Robust

• Flavor: Deep, smoky, chocolatey notes with low acidity.

• Best For: Fans of strong, full-bodied coffee with a rich finish.

• Ideal Brewing Method: Espresso or French press.

Pro Tip: Try a Variety Pack

Not sure which roast suits you best? Start with a sampler pack and discover your favorite.

Final Thoughts
Choosing the right roast comes down to personal preference. Whether you love the brightness of a light roast or the boldness of a dark roast, the key is always freshness.